“Endless research Campaign”
OSS - Our sepcial support
Campaign Film
2022
OSS (Our special support) is a multidisciplinary full-service production
that includes all types of production services, casting, and location scouting.
Working with talented emerging artists, local directors, and agencies in major cities around the world,
offer artistic and practical solutions that go beyond the limits of time and space.
"Endless research campaign" tells the story of exploring and discovering big cities from their own perspectives,
with 4 characters of different moods seeking inspiration from a new perspective as the medium of the OSS.
I was in charge of the overall design of OSS, and built a project management & production process.
Project Management
“AMOMENTO 23FW Editorial”
AMOMENTO
Editorial Shoot
2023
AMOMENTO 23FW collection was inspired by ART DÉCO which is one of the popular art forms during 1910s-1930s.
Its feature which is regular usage of lines, symmetry shapes have been reinterpreted in perspective of AMOMENTO and
expressed by the title ‘I Do (not) Decorate’. Following the title, this season is completed adding decorative elements
but in a restrained way with the brand’s refined nuance.
Visual Direction / Art Direction / Production
“AMOMENTO 24SS Editorial”
AMOMENTO
Editorial Shoot
2023
AMOMENTO 24SS collection reimagines the brand's signature silhouettes by challenging conventions under the season concept ‘a new way of reading familiar things.’
Meticulous attention to detail transforms everyday wear into moments of elevated expression.
Visual Direction / Art Direction / Production
“AMOMENTO 24SS The Performer”
AMOMENTO
Campaign Film
2023
AMOMENTO 24SS campaign, 'The Performer' draws inspiration from the everyday movements. The art of adorning and disrobing is captured and interpreted
in AMOMENTO’s aesthetics, celebrating the diversity in all female forms. The grace of everyday body movements is encapsulated in the collection with distinct,
elegant contours, harmonizing with the brand’s iconic refined silhouettes.
Visual Direction / Art Direction / Production
“AMOMENTO 24FW The Room”
AMOMENTO
Editorial Shoot & Editorial Design
2023
AMOMENTO 24FW collection aesthetically expresses the season concept under the theme of "The Room," a room that reveals individual identity at the same time as an intimate private space.
It metaphorically depicts the most private realm of an individual, focusing on two characters who cannot meet at the same time and in the same space.
Visual Direction / Production / Editorial Design
“AMOMENTO 24FW The Room”
AMOMENTO
Fashion Film
2023
AMOMENTO 24FW collection aesthetically expresses the season concept under the theme of "The Room," a room that reveals individual identity at the same time as an intimate private space.
It metaphorically depicts the most private realm of an individual, focusing on two characters who cannot meet at the same time and in the same space.
Visual Direction / Production
“LEEJAE Ammonite Series”
LEEJAE
Campaign Shoot
2024
LEEJAE's "Ammonite Series" explores refined elegance found in everyday life. This series delicately captures intimate moments of individuals in their most personal space, the home, offering a new interpretation of minimalism through the interaction between objects and people.
Visual Direction / Set / Styling / Production
“AMOMENTO 23 Winter campaign”
AMOMENTO
Campaign Shoot
2023
AMOMENTO 23 winter campaign captures soul stirring moments of winter’s embrace. Rosy tint on a chilly nose, hairs dancing to the wintry breeze,
windows adorned with misty breath and subdued hues of frosty sky. Each scene paints a vivid picture of winter’s poetic beauty in AMOMENTO ’s rich palete and textures.
The 2nd release of 2023 fall- winter collection portrays individuals on a boundless expanse of snowy plain.
Visual Direction / Art Direction / Production
“AMOMENTO 23 Winter campaign”
AMOMENTO
Campaign Film
2023
AMOMENTO 23 winter campaign captures soul stirring moments of winter’s embrace. Rosy tint on a chilly nose, hairs dancing to the wintry breeze,
windows adorned with misty breath and subdued hues of frosty sky. Each scene paints a vivid picture of winter’s poetic beauty in AMOMENTO ’s rich palete and textures.
The 2nd release of 2023 fall- winter collection portrays individuals on a boundless expanse of snowy plain.
Visual Direction / Art Direction / Production
“Nagchampa 22 Campaign”
Nagchampa Korea
Campaign Shoot
2022
The campaign is centered on a person who goes on a trip to nature where the scent of insense comes to mind.
Campaigns held in various moods against the backdrop of indoor, green fields, and sea.
Art Direction
“BYUR 23 season campaign”
BYUR
Campaign Film
2023
It directed the 23 season campaign of the beauty brand BYUR with the keyword "Taste Community." It captured the bright moments of the confident and liberal women of the present age.
Project Planning
