“Cospa space Collection”

Cospa - Connect space

Brand Zine

2021



Cospa (Connect space) is a home furnishing store aimed at connecting humanity and the universe.
The brand identity was built with the motif of the planet of the solar system.
Cospa's display serif logo and font, a combination of straight and curved lines, were designed inspired by spacecraft,
increasing readability and differentiating strokes.


Brand Identitiy Design / Editorial Design / Type Design






“Treatto Identity”

Treatto

Business Card, Package

2021


Treatto means "treat you to a smile" and it is a meal replacement brand for busy modern people.
It is not just a dessert, but a meal with a variety of flavors and nutritional balance, and is designed to focus on portability and convenience
so that you can enjoy it anytime, anywhere. I was in charge of overall design projects such as naming, logo, package, and design printing.






Brand Identity Design / Package Design

“Process & Location scouting Content”

OSS - Our sepcial support


IG Content

2022



OSS (Our special support) is a multidisciplinary full-service production
that includes all types of production services, casting, and location scouting.
Working with talented emerging artists, local directors, and agencies in major cities around the world,
offer artistic and practical solutions that go beyond the limits of time and space.

"Endless research campaign" tells the story of exploring and discovering big cities from their own perspectives,
with 4 characters of different moods seeking inspiration from a new perspective as the medium of the OSS.



I was in charge of the overall design of OSS, and built a project management & production process.


Project Management / Contents Design






“AMOMENTO 24FW The Room”

AMOMENTO

Editorial Shoot & Editorial Design


2023


AMOMENTO 24FW collection aesthetically expresses the season concept under the theme of "The Room," a room that reveals individual identity at the same time as an intimate private space.
It metaphorically depicts the most private realm of an individual, focusing on two characters who cannot meet at the same time and in the same space.



Visual Direction / Production / Editorial Design






“Maps Magazine”

Issue 180


Zine

2023


Editorial design for Maps magazine, May 2023 issue.


Editorial Desiign






“Flipbox Job exploration home kit”

Flipbox

Package


2019


Flipbox is a job exploration home kit for children. I participated in naming, logo, package, design printing and expressed the characteristics of the home kit,
which provides a variety of experiences in clear and colorful colors.


Brand Identity Design / Package Design













Hayoung Koh WORK 2024
(+82) 10 9608 7724