“Endless research Campaign”

OSS - Our sepcial support

Campaign Film

2022



OSS (Our special support) is a multidisciplinary full-service production
that includes all types of production services, casting, and location scouting.
Working with talented emerging artists, local directors, and agencies in major cities around the world,
offer artistic and practical solutions that go beyond the limits of time and space.

"Endless research campaign" tells the story of exploring and discovering big cities from their own perspectives,
with 4 characters of different moods seeking inspiration from a new perspective as the medium of the OSS.



I was in charge of the overall design of OSS, and built a project management.



Project Management





“AMOMENTO 24FW The Room”

AMOMENTO

Editorial Shoot & Editorial Design

2023



AMOMENTO 24FW collection aesthetically expresses the season concept under the theme of "The Room," a room that reveals individual identity at the same time as an intimate private space.
It metaphorically depicts the most private realm of an individual, focusing on two characters who cannot meet at the same time and in the same space.






Visual Direction / Production / Editorial Design


“AMOMENTO 24FW The Room”

AMOMENTO

Fashion Film

2023




AMOMENTO 24FW collection aesthetically expresses the season concept under the theme of "The Room," a room that reveals individual identity at the same time as an intimate private space.
It metaphorically depicts the most private realm of an individual, focusing on two characters who cannot meet at the same time and in the same space.


Visual Direction / Production







“LEEJAE Ammonite Series”

LEEJAE

Campaign Shoot

2024



LEEJAE's "Ammonite Series" explores refined elegance found in everyday life. This series delicately captures intimate moments of individuals in their most personal space, the home, offering a new interpretation of minimalism through the interaction between objects and people.






Visual Direction / Set / Styling / Production





“AMOMENTO 23FW Editorial”

AMOMENTO

Editorial Shoot

2023


AMOMENTO 23FW collection was inspired by ART DÉCO which is one of the popular art forms during 1910s-1930s.
Its feature which is regular usage of lines, symmetry shapes have been reinterpreted in perspective of AMOMENTO and
expressed by the title ‘I Do (not) Decorate’. Following the title, this season is completed adding decorative elements
but in a restrained way with the brand’s refined nuance.


Visual Direction / Art Direction / Production

Hayoung Koh WORK 2024
(+82) 10 9608 7724